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Response to the article: This article emphasizes a very interesting perspective on food addiction. My favorite part of the article was when they where talking about the lunchables. As a kid Lunchables where always the cool kid meals. This was because of the advertising on TV commercials. However, I always knew that there was something wrong with them and this article made it clear to me. After we had all eaten Lunchables for quite some time as young kids my friends and I all confessed that we though that they where gross. After we all confessed this the thought of ever eating a Lunchable again was even more repulsive. Although this was just a small conversation to us it had an impact on me while reading this article. This is significant because it shows how rational and active thinking must be used when choosing the foods that we eat. The daughter of the Lunchables "inventor" was a great example in this. Although she had a great amount of exposure to it she did not cave into the Lunchable epidemic. By using logical thinking about what she and her kids ate she chose to stay away from them and pick the healthier and overall better alternative. However, if she was not conscious about her eating habits she would have fallen victim to the trap. As human we are custom to instantly like what others around us seem to find appealing. Without rational thinking we cannot change this and we tend to eat what others eat. When others around us stop eating this item we tend to crave the item less and less. This is why the CEO's where exerting so much impact and needed to change there ways. The CEO's where playing with they unconscious minds of the people. They made the people think that an item was popular before it was even tried. So in conclusion, without consciousness thinking physical health can be greatly impacted by the thoughts and actions of people and advertising that we see around us.